{"product_id":"the-violet-hour","title":"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide","description":"\u003cdiv class=\"product-narrative\"\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eThe toothpaste aisle has spent a decade promising whiter teeth through abrasion, which is the one method that reliably damages enamel. Colour correction works differently. A violet-tinted film laid against the tooth surface neutralises the yellow cast optically, the way a purple shampoo neutralises brass in blonde hair, and the result reads as a cooler, brighter shade without sanding anything down. That is the mechanism behind these strips, and it is why they are built around a glycerin-based gel rather than a peroxide-heavy paste.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eEach strip is a thin flexible film with the gel side facing the tooth. It goes on dry, presses flat across the front surface, and stays for thirty to forty-five minutes while you do something else. The upper and lower strips are shaped differently, so the fit follows the gum line rather than a single rectangle bent to fit both arches. The gel is formulated for people whose teeth sting at cold water, which is the group most whitening products ignore.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eThe set includes a shade guide, and this is the part most brands skip because it makes the product accountable. Record your starting shade before the first use, compare again after every one or two applications, and you have a record of what actually changed instead of an impression formed under a different bathroom light. Progress on colour correction is gradual and cumulative, and the guide is what turns a vague feeling into a measurement.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#333;margin:0 0 18px;\"\u003eThree, two, and single set options cover a short trial, a two week course, and a maintenance supply. Each set is sealed individually, the shelf life is three years from manufacture, and the strips store flat in a cool dry place. For anyone with existing dental work, crowns or veneers will not change shade the way natural enamel does, which is worth knowing before you start rather than after.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#555;margin:0 0 6px;\"\u003e\u003cem\u003eWhiter teeth are a matter of colour temperature more often than of abrasion.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr style=\"margin:26px 0;border:0;border-top:1px solid #e8e8e8;\"\u003e\n\u003cdiv class=\"product-features\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 12px;\"\u003eWhat Makes It Different\u003c\/h3\u003e\n\u003cul style=\"padding:0;margin:0;\"\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eViolet colour-correcting film that neutralises yellow cast optically\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eGlycerin-based gel formulated for sensitive teeth, no abrasive grit\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eSeparate upper and lower strip shapes that follow the gum line\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eThirty to forty-five minute wear time, no rinsing required afterwards\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eShade guide included so progress is measured rather than assumed\u003c\/li\u003e\n\u003cli style=\"padding:9px 0 9px 26px;position:relative;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.7;color:#333;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#1A3A5C;\"\u003e✦\u003c\/span\u003eIndividually sealed sets with a three year shelf life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-specs\" style=\"margin-top:28px;\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 12px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"padding:0;margin:0;\"\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eActive ingredient\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eGlycerin-based gel with violet colour corrector\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eFormat\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eFlexible film strips, upper and lower\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eWear time\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003e30 to 45 minutes per application\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eShade reference\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eA1 on the included guide\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eSet options\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003e1 set, 2 sets, 3 sets\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eShelf life\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003e36 months from manufacture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eStorage\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eCool, dry, away from direct light\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eSuited to\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eSensitive teeth, everyday staining\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eNot suited to\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eCrowns, veneers, and bonding, which do not shift shade\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;gap:12px;padding:9px 0;border-bottom:1px solid #f0f0f0;list-style:none;font-size:15px;line-height:1.65;\"\u003e\n\u003cspan style=\"min-width:150px;flex:0 0 44%;color:#777;\"\u003eApplication\u003c\/span\u003e\u003cspan style=\"color:#222;font-weight:500;\"\u003eRinse, apply gel side to teeth, press, peel off\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-applications\" style=\"margin-top:28px;\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 12px;\"\u003eWhere It Earns Its Place\u003c\/h3\u003e\n\u003cp style=\"font-size:15px;line-height:1.85;color:#333;margin:0;\"\u003eDesigned for the person who drinks two coffees and a glass of red a week and has watched the shade drift over five years. It suits anyone who has tried an abrasive whitening toothpaste and found it made their teeth sensitive before it made them lighter. It fits a maintenance routine rather than a single event, which is how colour correction actually works: a course over two weeks, then a top-up before a wedding or a shoot. People with crowns and veneers use it on the natural teeth around them, with the caveat that the restored teeth will stay at their original shade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-promise\" style=\"margin-top:28px;padding:20px 22px;background:#f7f8fa;border-left:3px solid #1A3A5C;border-radius:4px;\"\u003e\n\u003ch3 style=\"font-size:17px;color:#1A3A5C;margin:0 0 10px;\"\u003eThe EastSupplier Promise\u003c\/h3\u003e\n\u003cp style=\"font-size:14.5px;line-height:1.8;color:#444;margin:0;\"\u003eSourced directly from vetted manufacturing partners, inspected before dispatch, and priced without distributor layers. If the item arrives outside specification, we replace it or refund it. Every listing on this store is curated by a human buyer, not bulk-imported and abandoned.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-faq\" style=\"margin-top:30px;\"\u003e\n\u003ch3 style=\"font-size:19px;color:#1A3A5C;margin:0 0 14px;\"\u003eQuestions Buyers Actually Ask\u003c\/h3\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: How often should I use them?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eStart with one application a day for five days, checking against the shade guide after every second use. Most people see a visible shift within that window and then drop to once or twice a week for maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: Will they make my teeth sensitive?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eThe gel is glycerin-based without the high peroxide load that causes most sensitivity, and it is formulated for people who already react to cold. If you feel anything, space the applications further apart rather than stopping entirely.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: Do they work on crowns or veneers?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eNo. Porcelain and composite do not respond to colour correction the way natural enamel does, so restored teeth will stay at their current shade while the surrounding teeth shift.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: What does the strip taste like?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eMild and slightly sweet from the glycerin base. There is no strong mint or peroxide taste, which is deliberate for a product you wear for half an hour.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: Can I drink with a strip in?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eNo. Drinking during wear dilutes the gel and moves the film. Apply it when you have thirty minutes where you are not eating or drinking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp style=\"font-size:15px;line-height:1.7;color:#1A3A5C;font-weight:600;margin:0 0 6px;\"\u003eQ: How long does one set last?\u003c\/p\u003e\n\u003cp style=\"font-size:15px;line-height:1.8;color:#444;margin:0;\"\u003eA single set contains enough strips for a short course. The three set option is the practical choice for a full two week course plus maintenance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-gallery\" style=\"margin-top:32px;text-align:center;\"\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/A0de02126434749aab0a46a16c30364e5c_a559c468-3b5c-4fd8-a139-ddd9b0cf6978.webp?v=1791342888\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Abb212a1cbb2d49f88911cef781785e93h_c98cda5b-4b6c-43a4-b222-8f919be56d16.webp?v=1791342887\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Ab00e2a3e172b41c2bc5bd5c8bdf360a30_b3367792-f657-45a7-9f18-2b6b8e4d547b.webp?v=1791342888\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/A40b0af6866014d2a96cb5c0f7d600536b_afeae2b0-04c6-4a78-8601-e140dd33ab9f.webp?v=1791342888\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/A2cf26080f7eb4eaf8e8b5000b41354d1Y_68bd6d82-6f8b-4b14-adce-5c756feef4d2.webp?v=1791342888\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/A2d732675454d4743ade6e36fc6f9fd2e8_7faabd2b-3d94-4720-9977-d5fc37d8cfdf.webp?v=1791342888\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Ae684dbe583ad4f43a7a2488f385e77b9y_e186ac5c-cf52-4092-986a-4e245c350f3c.webp?v=1791342888\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 14px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Aa5362646765248d3aa2860ae2c8e1a54C_62962e08-f3c0-4ff8-8547-78df518c33a7.webp?v=1791342888\" alt=\"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\" style=\"max-width:100%;height:auto;border-radius:6px;\" loading=\"lazy\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Product\",\n  \"name\": \"The Violet Hour | Colour-Correcting Whitening Strips with Shade Guide\",\n  \"description\": \"The toothpaste aisle has spent a decade promising whiter teeth through abrasion, which is the one method that reliably damages enamel. Colour correction works differently. A violet\",\n  \"sku\": \"15415047520479\",\n  \"brand\": {\"@type\": \"Brand\", \"name\": \"EastSupplier\"},\n  \"url\": \"https:\/\/eastsupplier.com\/products\/the-violet-hour\",\n  \"offers\": {\n    \"@type\": \"AggregateOffer\",\n    \"priceCurrency\": \"USD\",\n    \"lowPrice\": \"24.62\",\n    \"highPrice\": \"62.44\",\n    \"offerCount\": \"1\",\n    \"availability\": \"https:\/\/schema.org\/InStock\",\n    \"url\": \"https:\/\/eastsupplier.com\/products\/the-violet-hour\"\n  },\n  \"aggregateRating\": {\"@type\": \"AggregateRating\", \"ratingValue\": \"4.67\", \"reviewCount\": \"3\"}\n}\n\u003c\/script\u003e","brand":"EastSupplier Platform","offers":[{"title":"3 Sets \/ United States","offer_id":67933646946527,"sku":"1005013031477521-3 Sets-United States","price":62.44,"currency_code":"USD","in_stock":true},{"title":"2 Sets \/ United States","offer_id":67933646979295,"sku":"1005013031477521-2 Sets-United States","price":49.26,"currency_code":"USD","in_stock":true},{"title":"1 Set \/ United States","offer_id":67933647012063,"sku":"1005013031477521-1 Set-United States","price":24.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/A0de02126434749aab0a46a16c30364e5c_a559c468-3b5c-4fd8-a139-ddd9b0cf6978.webp?v=1791342888","url":"https:\/\/eastsupplier.com\/ko-pt\/products\/the-violet-hour","provider":"EastSupplier Platform","version":"1.0","type":"link"}