Description
A Brand Is Not a Recipe. It Is a Formula Plus Your Name On The Tube. The Atelier Label is a wholesale private-label line built for the moment a brand stops reselling and starts manufacturing its own identity. Every unit is a 5 millilitre full-size gloss filled in your chosen shade, with your logo printed on the tube and your name on the paperwork. The minimum order is thirty pieces, which means the program scales from a launch batch to container volume without changing supplier, formula or packaging standard.
The liquid itself is formulated as a moisturising, hydrating gloss with a shiny or matte finish, mixable across shades so a collection can be assembled from a single order. Private label here is not a sticker service: logo printing is handled in production, colours are selected by reference number, and samples are available before commitment. Packaging is built for distance as well as shelf, with bubble wrap, foam and paper box protection specified so that a shipment arrives in the condition it left in.
What the program really sells is control. Wholesale buyers get a formula they can keep constant across restocks, a tube that carries their own mark, and a unit cost that decreases across the 10, 30, 50 and 100 piece tiers. For distributors, beauty salons, boutique retailers and gifting operations, that combination turns a commodity cosmetic into a product line with a name, a margin and a reason to be reordered.
Bulk cosmetics are a commodity. Your formulation with your name on it is a brand.
Key Features
- ✦ Private-label production with your logo printed on the tube during filling, not applied afterwards
- ✦ Moisturising and hydrating 5 ml full-size gloss formulated for retail shelf and daily wear
- ✦ Choose shiny glitter finish or matte finish, with colour mixing available within one order
- ✦ Low minimum order quantity of 30 pieces for private-label runs
- ✦ Wholesale tiers at 10, 30, 50 and 100 pieces with decreasing unit cost
- ✦ OEM logo service with sample supply available before production commitment
- ✦ Colour selection by reference number for consistent matching across repeat orders
- ✦ Export packaging using bubble wrap, foam and paper box protection for transit durability
- ✦ Suitable for cosmetics distributors, salons, boutique retailers and gifting programs
Technical Specifications
- Product type: Lip gloss and liquid lipstick, private label
- Volume: 5 ml per unit, full size
- Order tiers: 10 pcs, 30 pcs, 50 pcs, 100 pcs
- Private label MOQ: 30 pieces
- Logo service: OEM logo printing on tube
- Finish options: Shiny, glitter or matte
- Colour options: Mix and match by reference number
- Benefits: Moisturising, hydrating, nourishing
- Samples: Available before bulk production
- Packaging: Bubble wrap, foam and paper box
- Intended market: Wholesale, distribution, salon retail, gifting
- Origin: Mainland China, export production
Application Scenarios
The Atelier Label is specified for buyers building their own cosmetic identity rather than reselling generic stock: indie beauty brands launching a first gloss range, cosmetics distributors adding a private-label line to an existing catalogue, salons and beauty studios branding retail products for clients, e-commerce sellers differentiating a storefront, and gifting and promotional buyers who need logo-printed product at low volume. The 30-piece minimum makes a first production run realistic for a small operator, while the 100-piece tier serves buyers moving to repeat wholesale supply.
Frequently Asked Questions
Q: How does the private-label process actually work?
A: You confirm the shade and finish, supply your logo artwork, and approve a sample if required. Production then fills the 5 ml units with the logo printed on the tube, and the order ships in export packaging. Because printing happens in production rather than after filling, the result is a finished branded unit rather than a labeled generic one.
Q: What is the minimum order for private label?
A: Thirty pieces. Lower tiers exist at ten pieces for sampling and trial, and standard wholesale quantities of fifty and one hundred pieces reduce the unit cost further as volume rises.
Q: Can I order more than one colour in a single order?
A: Yes. Colours can be mixed within one order by reference number, which lets a launch collection be assembled across several shades without placing separate orders or meeting separate minimums.
Q: Are samples available before I commit to a production run?
A: Samples are available. This is the normal way buyers confirm finish, shade and packaging standard before a private-label run, and it removes most of the risk from a first order.
Q: How are the units packed for international shipping?
A: Units are protected with bubble wrap and foam inserts inside a paper box, a specification chosen because cosmetics suffer in transit from compression and temperature cycling. Packaging is intended to protect both the product and its printing through the full export journey.
Q: Is this suitable for a small brand rather than a large distributor?
A: It is deliberately built for both. The thirty-piece private-label minimum exists so that a new brand can launch with its own name on the tube without funding a container, while the higher tiers keep unit economics competitive for established wholesale buyers.
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