Beschreibung
A print is a decision about how loudly a dress speaks. The Petal Hour makes that decision quietly: a red ground, blooms scattered rather than engineered, and straps thin enough that the shoulder line does the talking. It photographs well at golden hour and still reads as composed under restaurant lighting two hours later.
The cut is deliberately plain, because plain is harder to fake. The bodice runs slim through a natural waistline, then falls straight to mid-calf in 109 to 111 cm depending on size. The fabric is a non-stretch polyester, chosen so the print keeps its registration instead of sagging at the hip after the second wash. There is no boning, no padding and no hardware to shift out of place while you sit.
Sizing runs S to L with flat garment measurements listed below. Read them as numbers taken on a table, not as body measurements, and compare against a dress you already own. If you sit between two sizes and want room through the waist, the larger one is the safer read.
There is a practical argument for keeping a dress this plain. A printed midi with no hardware, no zip and no lining is the garment that survives a suitcase, a beach restaurant and a hotel sink wash without needing anything from you. The print does the visual work, so the construction only has to stay out of the way.
A floral dress works when the flowers are the last thing anyone notices.
What the print does not hide
- ✦ Halter neckline with spaghetti straps and a sleeveless cut
- ✦ Printed midi length, 109 to 111 cm from the shoulder across S to L
- ✦ Slim straight silhouette with a natural waistline seam
- ✦ Non-stretch polyester in a synthetic fibre blend
- ✦ Three sizes, S through L, with flat garment measurements published below
- ✦ One colourway only: red ground with a scattered floral print
- ✦ Recommended care: cold hand wash, hang dry, cool iron on the reverse
Measurements and materials
- Fabric: Polyester, synthetic fibre
- Length: Mid-calf, 109 / 110 / 111 cm for S / M / L
- Bust, flat: 70 / 74 / 78 cm for S / M / L
- Waist, flat: 64 / 68 / 72 cm for S / M / L
- Neckline: Halter, sleeveless
- Silhouette: Straight, slim fit
- Elasticity: Non-stretch
- Waistline: Natural
- Season: Summer 2026 release
- Care: Cold hand wash, line dry, cool iron on the reverse
Where this dress goes
This is a dress for the parts of summer that involve other people: a garden lunch, a beach restaurant where the floor is sand, a long dinner that starts at seven and ends when the kitchen closes. Style it with flat sandals and a straw bag for daylight, then swap to heeled mules and a small shoulder bag after six. Because the fabric does not stretch and the silhouette is narrow, it layers badly under a jacket, so plan on a light knit over the shoulders rather than a coat over the top. For travel it folds to the size of a paperback and hangs out with a shake.
Sizing questions, answered
Q: Are these body measurements or garment measurements?
They are garment measurements taken flat on a table. Lay a dress you already own flat, measure the same points, and compare. That is more reliable than converting to a body circumference.
Q: Is the dress lined?
The supplier listing does not specify a lining. Treat it as an unlined summer dress and choose underwear with that in mind, particularly in direct sunlight.
Q: Does the fabric give at all?
It is a non-stretch polyester. There is no elastic in the waist and no give through the hip, so the flat measurements are the fit rather than a starting point.
Q: What footwear works with a midi this narrow?
Anything with a defined toe reads sharper against a straight skirt: flat leather sandals, slingbacks, or a low block heel. Chunky soles tend to fight the line.
Q: How should I wash it?
Cold hand wash, no tumble dryer, dry flat or on a hanger away from direct sun. A cool iron on the reverse keeps the print from taking a sheen.
Q: How long is the skirt on a 165 cm frame?
The dress measures 109 to 111 cm from the shoulder, which lands at mid-calf on most frames between 160 and 170 cm. On a taller frame it will sit closer to the knee, on a shorter frame closer to the ankle.
Q: Does the halter strap dig in?
The straps are narrow, so the weight of the bodice sits on a small area. If you are fuller through the bust, a strapless bra with a firmer band takes the load off the straps.
How this one ships
Every listing on this store is checked against the supplier spec sheet before it goes live, including the flat measurements above, so the numbers you read are the numbers we verified. Orders placed before 14:00 local time leave the warehouse the same working day. If a size turns out wrong, contact us within seven days of delivery and we will sort out an exchange rather than a debate.
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